Shubham Malhotra is the Founder of LawStrings Management, a consultancy focused on business development and strategic advisory for the legal services industry. His work centres on assisting law firms and legal professionals in strengthening their market positioning, professional visibility, and long-term growth strategies.
With experience spanning business development, strategic management, branding, and law firm management, he works closely with legal organisations to help translate professional expertise into structured practice growth. His approach combines an understanding of the legal sector with modern strategies around reputation building, thought leadership, and professional communication.
Before founding LawStrings Management, he was associated with EY, where he gained exposure to strategic advisory and professional services environments.
Through his work, Shubham Malhotra engages with law firms and legal professionals on matters relating to practice development, branding, and the evolving business dynamics of the legal profession.
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The M3M presents LawStrings Pickleball Premier League: Season 2 (LPPL Season 2) concluded successfully in New Delhi, following the conduct of India’s first-ever pickleball player auction exclusively for the legal fraternity, held on May 3, 2026 at The Suryaa, New Friends Colony.
Following the resounding success of its inaugural edition last year, LawStrings Management is set to launch Season 2 of the M3M presents LawStrings Pickleball Premier League (LPPL), a pioneering initiative that continues to redefine engagement within the legal fraternity.
For decades, the legal profession was built on a simple premise: strong legal knowledge and courtroom experience were enough to build a successful practice.